Ford is now working on the Fiesta Movement Chapter 2, which consists of 20 teams of two agents that were selected from over 1,000 applicants. They're instructed to interact with consumers online and offline and bring the Fiesta to different communities with the goal of redefining the way Fiesta is released to the market. After the teams complete a challenge, agents must create and upload their content online at FiestaMovement.com where followers can view and keep up with their favorites. Some of the challenges included racing a Fiesta and a Lamborghini around curves, and seeing which car could pack more cargo, the Fiesta or the Civic.
2011 Ford Fiesta Rundown
We did have to change some parts. By percent value, across the entire value of the vehicle, the number of common parts is 60 percent between North America and Europe," told reporters Derrick Kuzak, Ford's group vice president for global product development.
2011 Ford Fiesta Rundown