With an aggressive advertising campaign, over 22,000 Ford Mustangs were sold on the very first day that the car was available. By the end of 1964, over 250,000 Mustangs had been sold. In the first 12 months, the sales figure was over 400,000.
1973 Ford Mustang
It was in 1961 that Vice President and General Manager of Ford Lee Iacocca had a vision of a four seat car with bucket seats with a floor-mounted stick shift that weighed less than 2,500 pounds and sold for only $2,500. Funding was approved for the project in the fall of 1962, but it wasn't until March 9, 1964 that the first Mustang finally rolled off of the assembly line.
The Mustang was derived from the Falcon. Many of the components from the Falcon were incorporated in the first Mustangs to keep the cost down, including the drive train components. With many options available for the consumer to choose from, the advertising slogan was "the car to be designed by you."
With an aggressive advertising campaign, over 22,000 Ford Mustangs were sold on the very first day that the car was available. By the end of 1964, over 250,000 Mustangs had been sold. In the first 12 months, the sales figure was over 400,000.
With an aggressive advertising campaign, over 22,000 Ford Mustangs were sold on the very first day that the car was available. By the end of 1964, over 250,000 Mustangs had been sold. In the first 12 months, the sales figure was over 400,000.